The decline in the usage of cable TV is slow but continuous. In a market of a constant size, an increase in the penetration of one product inevitably means a loss of market share in another. In the case of the TV market, the increase in market share of satellite TV means there’s a decline [...]

Up until the mid 90s the American television viewing public had the option of either watching the programs provided by the established free-to-air channels, or else they could subscribe to cable TV. At that time the cable TV providers were at the forefront of improving the quality of programming and ensuring the use of the [...]

Millions of people switched last year from cable TV to satellite TV programming. Statisticians and marketers are always anxious to learn why such a significant movement has occurred. In studying the market trends, several things became immediately apparent. These are issues that are important to customers and the move away from cable TV can be [...]

Gone are the days when cable TV was a simple matter of turning the idiot box on and settling down to a baseball or basketball broadcast. With the advent of technology, Satellite TV has come and occupied a premium place in the hearts of the people. The first satellite television signal was relayed from Europe [...]